Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction
نویسندگان
چکیده
منابع مشابه
locus of control and word of mouth communication among consumer
word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. the purpose of this study is to determine the relationship between locus of control with word of mouth communication between students of isfahan university. this is a survey study which it is samples were 243...
متن کاملOnline Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
As a new type of word-of-mouth information, online consumer product review is an emerging market phenomenon that is playing an increasingly important role in consumers’ purchase decisions. This paper argues that online consumer review, a type of product information created by users based on personal usage experience, can serve as a new element in the marketing communications mix and work as fre...
متن کاملWord of Mouth and Its Impact on Marketing
As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word ...
متن کاملMulti-step “word-of-mouth” Communication Influence in Marketing: a Mathematical Model
The number of mathematical models measuring “Word-of-Mouth” influence in marketing has been quite limited so far. The authors propose a new model based on the theory of branching processes that provides a framework for the computation of the effect of specific marketing communication. It also takes into account “spin-off” referrals. This model measures Word-of-Mouth impact on marketing and also...
متن کاملSpillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Seeded marketing campaigns (SMCs) involve firms sending product samples to selected customers and encouraging them to spread word of mouth (WOM). Prior research has examined certain aspects of this increasingly popular form of marketing communication, such as seeding strategies and their immediate efficacy. Building on prior research, this study investigates the effects of SMCs that extend beyo...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Business and Economics Research Journal
سال: 2020
ISSN: 1309-2448
DOI: 10.20409/berj.2019.166